First things first - I’ve been very open with the fact that I invested in Oculus at an early round. I stand to make a very sizable chunk of money from this acquisition. I stood in Mark Rein’s office with Brendan from Oculus, held the kitbashed first version to my face, and said “This is going to be huge, I want in.” Financially, I’m excited, but when that dust settles my heart says that I really, genuinely care about VR and I want to experience and enjoy it myself, and I have faith that it will still happen, and it will be better than ever.
Regarding Facebook. I use it every day, on one hand it’s a great way to keep in touch with friends. “Oh, I saw you went to Tuscany, the pictures were amazing!” However, at the same time I’ve been steadily removing personal data from my account. (Facebook starts getting REALLY needy when you do this. Log in and it’s “C’MON TELL ME WHAT CITY YOU GREW UP IN YOUR PROFILE IS ONLY 20% COMPLETE PLEEEEASSSE!) And then there’s this meme that I’ve always loved, because it’s spot on.
Speaking of memes, The Internet Outrage Machine loves to pile on something like this. Heck, some of the memes I retweeted because they were pretty funny. While amusing, these memes and animated gifs reek of shortsightedness. People are very rear window in their thinking online “Oh now we’re going to get Farmville VR.” Maybe Zuck sees what everyone else has seen - the future - and wants to make sure it’s more than just great games and saw that it would add value to his business?
Oculus was making great strides, but they were not out of the woods yet. Someone somewhere needs to come up with a proper control scheme for it. Looking around is only one part of the experience, how the device handles movement is another thing entirely. In the words of Brendan, their CEO “VR is like an onion, whenever we solve one thing we find something else that we need to crack.”
More importantly, they needed an ecosystem. IF their system is going to be (hopefully) a dedicated system instead of a (ugh) peripheral they need their version of whatever the app store would be. Your device is only as good as the store and community around it; if users can’t say shut up and take my money, if developers can’t post their work then the device will ultimately flounder. Facebook can assist with this sort of thing, as well as having a multi billion user reach.
That’s pretty damned important.
At the end of the day the fact that programming god John Carmack and up and coming tech god Palmer Luckey BOTH think this is a good fit SHOULD TELL YOU SOMETHING. Palmer is the classic example of the old adage of “do what you really love and the money will follow.” Know what? Palmer’s going to keep doing what he loves because he believes in VR. It’s his dream. Once the dust settles, and maybe he buys a nicer home, or an Italian sports car, guess what he’s going to do?
Get right back to work.
Making a social network that stays relevant is extremely difficult, as we’ve seen over the years. We’ve all wondered - where’s the next Facebook? Every time some sort of potential app or service comes along that challenges them in any sort of way Facebook flexes their financial muscle and snatches it up. Here’s the thing about kids and teens - when it comes to social networking and apps their departure is the proverbial canary in the coal mine. If your network is losing the kids, then the teens are next, followed by the adults, and then grandma has no one left to poke. By purchasing WhatsApp and Instagram Facebook has kept its head above water, and by purchasing Oculus they’ve shot back into hyper relevance. Worried Facebook is going to ruin Oculus? Check out Whatsapp and Instagram…turns out they’re working just fine since their acquisition.
Zuckerberg has said, himself, in the statement:
“Immersive gaming will be the first, and Oculus already has big plans here that won’t be changing and we hope to accelerate.”
When a company raises money from venture capitalists the end game IS acquisition. While it might have been interesting for a dedicated gaming company to purchase Oculus it might have ultimately limited their potential in regards to the myriad of things that the Rift is capable of. I want games, but I also want virtual tourism. PTSD treatment. End of life quality comfort care improvements. Treatment for a variety of fears. Architectural visualization. Pilot training. Scuba training. The list simply goes on, and on, and on. Start to imagine a VR experience that’s more social where you can sit, say, in a virtual IMAX with your best friends who all live in different cities and things start getting incredibly intriguing.
The final bit of outrage that I’m calling out is the fact that Oculus was Kickstartered and that some of those folks who donated are outraged. Apparently some folks don’t understand that donating to a Kickstarter gets you whatever reward you’re told when you donate, you don’t get equity, you don’t get to participate in the fruits of a sale of a company like that. (A fact that I’ve complained about myself in the past, if I put a bunch of money into funding something up front shouldn’t I get something big on the backend?!) Oculus crowdsourced traction from enthusiasts and then found the proper partner that can fund them and assist with bringing the platform of VR to the next level. Crowdfunding can only take you so far, especially when you’re doing something this ambitious. “I donated money to add value to a company that was eventually sold!” Well, that’s kind of how business works, folks, hate to be the bearer of bad news.
So, to conclude, now I’ll be watching the progress of Oculus as an enthusiast and as a consumer, as opposed to one who has a vested financial interest in it.
I am all about my emotionally vested interest now.
p.s. Notch, your cancelling Minecraft makes you look like a pouty kid who is taking his ball and going home. It’s a bratty and petty move and it saddens me greatly.
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